Advertisements in conservation areas on listed buildings

Advertisements affect the character and appearance of listed buildings.

Unregulated display of advertisements can be harmful to the visual amenities of a conservation area.

Under the Town and Country Planning (Control of Advertisements) Regulations 2007, certain advertisements are 'permitted' without the need for express consent.  In conservation areas certain advertisements on hoardings around building sites and all illuminated advertisements need Advertisement Consent (except for those indicating medical supplies or services).

New or altered signage on a listed building will always require Listed Building Consent and may also require Advertisement Consent. The appearance of a listed building can be harmed by inappropriate signage. However, carefully designed signage can enhance a building.

Some parts of South Kesteven are designated Areas of Special Control where stricter controls apply for the display of advertisements in the interests of protecting visual amenity. 

The areas covered by this designation, currently the rural parts of the district and the conservation areas of Stamford and Market Deeping, are reviewed periodically. 

If you wish to know whether your premises are within an Area of Special Control, please contact our Conservation team.

See further information on advertisements from the Department for Communities and Local Government (DCLG)

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