Armed Forces Discount Card

South Kesteven District Council has set up its own Armed Forces Discount Scheme to support our local armed forces community; serving personnel, reservists, veterans and war widows who live in the district.

This is a significant community, illustrated by the 700+ responses received from an initial survey to test peoples experiences and issues.

Our scheme is a win, win situation for both consumers and local businesses, recognising the district's significant military community, giving thanks for their service by offering a scheme which benefits local businesses, helping to sustain our struggling town centres and bring them new customers. Additionally the discount card scheme reflects community integration and networks, encouraging serving personnel and veterans to trade locally, utilise independent businesses and spend time in our local towns rather than heading off to larger shopping malls and cities.

The discount card allows veterans and the Armed Forces Community to enjoy a card that allows them to receive discounts on services and goods.

Click here to view which businesses you can receive discounts from

The South Kesteven Armed Forces Discount Scheme has been set up to support our local military community; serving personnel, reservists, veterans and war widows who live in the district. 

If you have a visual impairment you can make an assisted application by calling 01476 406080.  

To apply for a card, please ensure you have a copy of one of the following documents:

  • Military ID card 

  • Defence discount service card

  • Certificate of service

  • Discharge papers        

  • Pension statement  

Our online application form currently only works on a desktop device (PC or Laptop) 

In order to apply for the discount, you will require a South Kesteven account. If you do not have one you will be prompted when you start the application form. Once you have created your account, you can return to this page and begin the card application form.

Business looking to get involved?

If you have any questions about the scheme or would like to contact us directly, please email: or call: 01476 406080

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