The 64-page glossy guide from South Kesteven District Council is designed to attract visitors from far and wide and encourages local people to re-discover what's on the doorstep.
Its launch follows latest figures showing that South Kesteven's 3.4 million visitors now contribute a massive £178m annually to the district economy, securing 2,500 jobs. The 2016-17 figures added an impressive extra £10m of spend compared to 2015-16.
Cllr Nick Robins, South Kesteven District Council Cabinet Member for retail and the visitor economy praised the guide, saying: "What this very well put together guide sets out to do is to show visitors how great the district is and serve as a reminder to local residents how many top class attractions are on their doorsteps. It does all of this and much much more."
"The guide is another great tool to promote the district, following on the heels of our new web site and video, and we have had great feedback all round," he said.
"There is genuinely something here for all ages to discover and enjoy. We are committed to development and regeneration within South Kesteven, and raising awareness of our incredible heritage, culture and leisure opportunities through our visitor economy team is a major priority."
The guide promises a warm welcome and highlights the district's easy access by road, rail and air, its internationally acclaimed festivals, England's finest Georgian town, stately homes, quaint pubs, famous folk and rich aviation heritage.
It showcases heritage, arts, gardens, famous folk, accommodation providers, market towns and the great outdoors across South Kesteven's 365 square miles of beautiful countryside, and includes a special 'Child's Play' section and quirky foodie A-Z guide.
It follows the December release of a promotional video and web site by Discover South Kesteven - the team responsible for increasing the visitor economy within InvestSK, SKDC's economic growth and regeneration company.
The new guide is available from arts centre information centres in Grantham and Stamford and can be read on www.discoversouthkesteven.com where the promotional film is also available.
Find out more at www.discoversouthkesteven.com
Join Discover South Kesteven on:
For more information please contact:Ginny Beckett - Visitor Economy Officer. 01476 406154
OR Debbie Nicholls - Communications - Discover South KestevenEmail: D.Nicholls@southkesteven.gov.ukPhone: 01476 406494