Andrew Norman, who has more than 20 years of experience in running major visitor attractions, has joined InvestSK, the council's new inward investment arm.
For the last 15 years Andrew has been managing Rockingham Castle in Northamptonshire, winning regional and national recognition for the quality of its visitor experience. Before that he was Castle Manager at Belvoir Castle.
Councillor Nick Robins, SKDC Cabinet Member for Retail and Visitor Economy said "We are delighted to have appointed Andrew to this new role. It demonstrates a firm commitment by the council to further promote the excellent visitor offer that we have.
"This appointment fits with our inward investment and development agenda. The visitor economy is very significant to South Kesteven and contributes more than £130m a year to the district's economy. An increase in visitors will directly benefit the many businesses relying on people coming through their doors."
Andrew's appointment co-incides with the publication of the district's new 2018 Visitor Guide, featuring attractions and accommodation and a feature on September's Gravity Fields Festival.
It's available from Tourist Information Centres in Grantham and Stamford and online from www.southwestlincs.com.
Andrew, who moved with his family to live in the area 18 years ago, said: "South Kesteven is a wonderful part of the country with so much to offer visitors and incredible heritage, never better illustrated than with our links to Sir Isaac Newton.
"I am delighted to have the opportunity to lead the development of the visitor economy and increase the profile of South Kesteven to a wider audience. I have spent many years running visitor attractions so I come to the role with experience and an empathetic understanding for those working in the industry."
"My focus now is on getting to know every corner of this beautiful area, meet as many as possible of the excellent people working so hard to attract visitors and find ways for us to work together."
Andrew was previously a board member for Discover Rutland, Chair of Corby Visitor Forum and Explore Northamptonshire and a board member of Northamptonshire Enterprise.
Caption 1: Andrew Norman pictured with a wooden sculpture of Newton's hand and apple in Grantham's award-winning Wyndham Park.
Caption 2: Andrew Norman at the Grantham Tourist Information Centre with the new district Visitor Guides
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Email the SKDC communications team at email@example.com or phone 01476 406498 or 406440.