Many will be drawn by the promise of an unforgettable Saturday night Illuminati event, which is set to transform the town as never before.
Internationally recognised visual artists Metro Boulot Dodo have master-minded a visual odyssey through the streets, culminating in a spectacular light projection onto All Saints Church, telling the centuries-old story of the Stamford Bull Run.
It's the climax of a beautiful and extraordinary evening of lights, music and spectacle commemorating Stamford's infamous Bull Run, which took places for 700 years until the 1830's.
Cllr Matthew Lee, The Leader of organiser South Kestevens District Council, is extending a warm welcome to festival goers.
"A number of events have already sold out but tickets are still available right across the programme and a huge amount of entertainment is free," he said.
The Illuminati meeting place is outside the Arts Centre on St Mary's Street from 7pm, to see St Mary's and St George's churchyards animated and illuminated with lights, decorations and dancers.
From 7.15pm, St George's Square stages pre-procession entertainment, including juggling and fire-breathing with 'The Fairly Famous Family'.
The Bull Run procession leaves the square shortly after 7.30pm and makes its way to the finale and light projection in Red Lion Square.
Winners of the Total Theatre Best Newcomer award at the Edinburgh Festival, Metro Boulot Dodo will bring all their experience of theatre, visual and street arts, heritage interpretation and large scale performance to deliver a real treat. Fireworks will ensure an explosive conclusion at around 8.15pm.
TV historian Dan Cruickshank kicked off the festival with a talk to a packed Endowed School Hall audience yesterday evening (Thursday). Today (Friday) the emphasis is on children's and family entertainment thanks to The Great Georgian Science Show with an afternoon schools matinee and an evening family show.Book tickets
Stamford Arts Centre Box Office 01780 763203